DETROIT (Jan. 10, 2011) - Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show.  In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.
 
With the expansion of the Prius family, a new evolution of vehicles will further increase the acceptance of hybrids with Prius' same core values of high fuel economy, low emissions, proven technology and environmental stewardship.
 
"This is no ordinary family.  It's a modern family with a Prius for everyone," said Bob Carter, Toyota Division group vice president and general manager.  "The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well.  They will all share common Prius attributes but will be unique, with a special appeal to different buyers."
 
The Prius midsize liftback has accounted for more than 955,000 sales in the U.S. since it was introduced in 2000.  The third-generation Prius, which reached dealerships in June 2009, has continued the hybrid's heritage of exceptional fuel economy and low emissions, while becoming the third-best selling Toyota passenger car in the U.S.
 
The Prius has also been a technological flagship vehicle, offering new features to the Toyota brand like Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, an Advanced Parking Guidance System and LED headlamps.

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