What's the story of the first-ever Toyota C-HR?

The all-new Toyota C-HR stands out from its Toyota siblings for its uniquely trendy design. It's strikingly modern, offering the latest and greatest technologies, contemporary designs, and capabilities in a practical Toyota package. The C-HR is proof that you don't have to sacrifice hip style for the sake of reliability and safety.

Its magical design is the focal point of a new ad campaign. This subcompact crossover SUV blends the traditional Toyota values of value, safety, and reliability into a wholly modern and fashionable package. Toyota set out to create a buzz around its newest family member with "A New Story Begins," a spin on the timeless fairytales that stars the all-new C-HR.

You can get a feel for the style and technology of the 2018 C-HR by watching the "Cinderella" chapter below. We invite you to experience the magic of the C-HR firsthand by taking your favorite model for a spin here at Sloane Toyota Glenside.

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